Our objective is nothing less than to help you become "better" on your terms. We value every customer like you are our only customer. No high-pressure sales or people following you around. You need to know the specs on a product, turn it around. If you need help deciding on something, let us know. We are here for you, not to bother you!

Our owner is a gym rat and often at our store. He remembers what it's like to shop at "corporate" stores for nutritional products, and that's not who we are.

We are a part of the San Diego community. We live in San Diego, work out locally, and contribute locally. When you shop in our store online or in person, you are helping to support a small business owned by a person raised in San Diego who cares about the community's health.